From her blog post:
What is the Campaign?
Basically, the Campaign is a way to link those of us in the writing community together with the aim of helping to build our online platforms. The Campaigners are all bloggers in a similar position, who genuinely want to pay it forward, make connections and friends within the writing community, and help build each others' online platforms while at the same time building theirs.
Sounds awesome, right? Instructions for how to sign up and a link to the form can be found on the blog post.
Hope to see you there! ♥