One of the danger zones when fleshing out characters is the overuse of cliches and cliche-like dialogue. The heroes talking like heroes, the damsel in distress talking like damsels in distress, and the villains talking like, well, the villains. *laughs* This creates a one-layered depth to the character - something that would either:
a) incite some eye-rolling from the reader
b) make them stop reading completely because the characters seem so predictable or
c) wonder what the hell they're still doing reading something that feels like it's been overdone loads of times when they could be watching the new episode of True Blood instead.
All those aforementioned things = BAD
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Have a great week, guys!